Well I have managed 61 posts over the last 15 months – getting close to one a week. Much better than I managed the first time round with my blog back in 2005. Some weeks and months have been better than others but I seem to have established the habit.
Key turning points in getting my blog established were:
• Developing an understanding of my audience. By and large my readers are working in Scottish Education, many are known to me personally and some are my work colleagues at LTS. I am acutely aware that my blog is out there and calls from journalists based on what I have written in my blog reminds me that this is on the public internet not hidden away on a private intranet.
• Thinking of the blog as a learning log (following Don Ledingham) has been important for me. So for example I wanted to capture the main points from the OECD Report on Scottish education. In the past I would have got the highlighter out, drawn a mind map and taken some notes for my own personal use. Now my preference is to put my thoughts up online for my own future reference and for anyone else who might be interested.
So what next? I think I have a developed a model that works for me and found what my colleague Ewan McIntosh has called ‘my voice’. I am going to try to do a regular ‘Last Week/Next Week’ as part of my learning log. I will continue to post largely on Scottish education and my role in LTS and look out for the odd random entry on whatever comes into my head.