Carrots and sticks are so last century. Drive says for 21st Century work we need to upgrade to autonomy, mastery and purpose.

The body of evidence to support this new way of looking at the world is growing and for Pink takes the form an ‘operating system’ for a better way of living and working. I am not all surprised by Pink’s argument. What really surprises me is that in 2013 his ideas, and the research that underpins them, have not already achieved the status of common practice and good sense.

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